Style Challenge: Utility style = Feminist fashion?

Style Challenge: Utility style = Feminist fashion?

Straight forward and absolutely called for – I am trying the utility style. Yes, styling the utility trend with some basic pieces from FemmeLuxeFinery. The pieces were selected by me as a part of a challenge to make a fashion choice that I wouldn’t usually make. A style challenge so to say. The results, well, I was impressed enough to put them in a blog. The reason why I call it feminist fashion is because all that I discovered when researching utility style and it’s roots. Let’s dive in to find out!

For context, I think I would describe my style as pretty chic and comfortable. Or perhaps, almost extra. I mean, it’s enough to make people question or appreciate the confidence that I wear it with. So, utility style is something I would deem really cool but never dare to really wear. Which is why I was excited & nervous for this challenge.


But, what is utility fashion?

At the base of it, Utility fashion is exactly what it says – functional clothing made for a utilitarian purpose. They were created under the Utility scheme in Britain in 1942 following the shortage of fabric and need for evolved practicality after the world war 2.The Utility scheme was created for efficiency and to provide price-regulated better quality.


Utility garments were never intended as any fashion statement. They were simply standardized forms of military uniforms. In fact, they were so simple and boring that people were expected to be unhappy with them. However, the quality, durability, and practicality of the wear won the masses over. Nonetheless, the trend died out soon because it largely signified rationing and a bad time no one wanted to live in.


How is Utility style related to Feminism?


The utilitarian style came back into fashion in the 1970s during the rise of second-wave feminism when the U.S. Senate passed to ratify the Equal Rights Act and the Roe vs. Wade decision signaled a victory for women across the nation. In this hour, the working women found not only comfort in utility style but also a mass statement. Where the traditional dresses were restrictive and oppressive to these women, the utility style was all about practicality and freedom of movement

This went beyond the overall style and to specific pieces too. Like, the ever so famous Cargo-pants for example, gained popularity for having many pockets. Believe it or not, it was a political statement for women to have pockets in their clothes. And having a practical pocket is still is something we women fight for to this day.

Today, trench coats, paper-bag waist bottoms, and the cargo pants are a staple of the utility fashion. 2019 went a bit beyond and added more of neutral colors and comfortable clothing to rehash this style.


Styling Utility Fashion

As a feminist and a lover of comfort in fashion, Utility style was an intersection for me I didn’t know existed. So, I’m thankful for this challenge and I decided to style three outfits inspired by the latest trends in the Utility style. I tried to go a bit offbeat and not do the staple pieces like trench coats, paper-bag waist bottoms, etc.

Outfit 1: Cargo Jacket in Khaki with baggy printed pants

Style Challenge: Utility style = Feminist fashion?

Buy more coats & jackets on FemmeLuxe.

Outfit 2: Oversized Shirt with fitting belt and leggings with graphic border

Style Challenge: Utility style = Feminist fashion?
Buy more tops on FemmeLuxe.

Outfit 3: Highneck jumper, Nude shorts with a bum bag

Style Challenge: Utility style = Feminist fashion?

Buy more jumpers on FemmeLuxe.


et Voila! That’s all I have to show today in my collaboration with FemmeLuxeFinery.

Overall, I styled some cool, comfortable outfits that I could adapt to my regular wardrobe. I learned something really cool about Feminist fashion and the history of utility fashion. And I enjoyed doing all of that. So, I will consider this ‘dressing utility’ style challenge a success.

You can get all of these pieces and more directly on the website. I definitely vouch by the quality and recommend it to everyone. I also like the fact that all their designs are just a bit extra and make push you a bit out of your mundane fashion.

If you think I missed something out from the history of Utility fashion or it’s Feminist connection, do share in the comments below. I would love to learn more about this topic.

You can follow more of style diaries on my Instagram, too! (

For more of my travel in style adventures, keep following ERTSY. Till then, keep experimenting & stay stylish!

Aditi Parashar
"We rise when we lift others"~ 26; Traveling in Style | PositiveVibes | Feminist |

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